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Strategic Communicator + Digital Marketer
#SelfiesForACause: A Thrifted Thread
As part of my social media capstone, I was challenged to create an Instagram campaign around a cause I cared about. As someone who sees the benefits of thrifting and reducing the waste of fast fashion, I used this project to educate and encourage others to find ways to make their closet greener. Check out the full project here: https://www.instagram.com/a_thrifted_thread
Kismet Digital Marketing Analysis
Kismet is a local Athens, Ohio boutique that I chose as my "client" for my final marketing class at Ohio University. I am passionate about small businesses and fell in love with Kismet's bohemian aesthetic, as well as their commitment to making women look and feel their best. I wanted to provide insight into how Kismet could optimize their current digital strategies as well as integrate new trends and practices that would attract the modern consumer. Take a look at the full project below!
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